Now, Before you say,
“BuT StAcEy ThEy ArE CeLeBrItIeS”
Yes. I understand. I follow quite a few of them on social medias and I have no problem with that, This is one of the only things that I find to be super annoying when I see a celebrity I follow do this.
It really grinds my gears when celebrities are posting promotional items and they are far beyond the price point for the average consumer.
There I said it. I absolutely hate it. For example:
I follow a hockey wife on Instagram. I enjoy a lot of her content from the little things she does with her kids and the time spent juggling between the USA and Canada. What really is annoying though is she will promote all of these things. Mind you, she never normally uses the “#Ad” but she will write in different promo codes for people to use. Which is great! But when looking at the price of things before they even have a discount, I quickly discovered that the discount code would MAYBE pay for taxes. She even had this natural baby and child care line. I thought, oh hey let me check this out, I am a mom now after all! So I went to check it out, It was even a Canadian company. Well, I nearly fell over. The products that they were promoting were a few hundred dollars and the very least was about 70$ per item. There was no way I could justify spending that type of money on skin care and what have you for my son. Considering we are currently a one income house hold with one of my goals for 2021 being to gain some sort of an income financially. Even if I achieve my goal of 250-500 dollars per month financially I don’t even think that I could justify buying those.
And before, People are sitting there and saying in the comments that these people can buy what they want and blah blah blah. I understand that these people have a family income of tens of thousands if not more per month. From endorsements, to salary, to sponsorships and whatever else they are doing to bring money in. I just am a firm believe that if you are in a position of influence like you are trying to market yourself to the average housewife then putting things only for the higher income houses is just not something I am personally interested in. It will make me un-follow someone quickly.
I think this also plays into marketing as well. If you want to make the public see yourself as a brand that is marketed towards the typical housewife who stays at home looking after kids and has business ventures coming and going from time to time, marketing yourself with products that the average woman cannot afford is tough. I say this as I think to myself often that if I was to have sponsorships or endorsements come my way, I would like to think if this blog were to blow up with thousands of people following myself that I would make sure I was able to appeal to the general person who is reading this. Not someone who is making a 6 figure income. I would make sure that even if I was making money that the person who is at house taking care of children relying on just one income would be able to afford a purchase with little saving if they wanted to do so.
Obviously get sponsors and get endorsements from who you want even if you are catering to readers who are in the higher income household. However I would have a lot more respect if these people also offered a cheaper alternative. I see this a lot with clothing and it is one thing I do enjoy about the blog of this particular celebrity wife. I think it is great that they show a type of clothing that they have gotten and the cheaper price tag, or if people show an interest they even post the original and a knock off piece that looks the same. This is a great thing to see when influencers are trying to appeal to everyone.
Another thing that grinds my gears is a lot of these celebrity bloggers want to appeal to the general population. not other celebrities. I understand that they want to look professional as a blogger. I know I do. However, when they put photos on their blogs, they have perfect makeup, clothes, children, hair has not one strand in a different place. It is obvious that there is professional photography and sometimes they even mention it as well about having a photo shoot that day. The reality is that there is no perfect day. I know I am starting to try to include photos about my blog and relating to the posts however I know for a fact if I ever start taking photos that are perfect looking rest assured that I have not gotten a photographer. Not to mention my boyfriend has a pretty decent camera so if for some reason my phone camera photos are not good enough then I will start to ask him to take these photos.
Before I finish this, Don’t get me wrong. Whatever pays the bills you do it. But if you are a celebrity and you are trying to have this fake face about marketing to the population that is a lower income or a “normal” household than do so! If you want to market to fellow celebrities, DO THAT TOO! It just is extremely disheartening when you are looking at a celebrity who is claiming to be down to earth and living a “normal” affordable lifestyle and when you click on the product you would like to purchase with their discount code of affiliate link only to find the product so over priced that you no longer can afford it. It really makes you feel bad when you cant do something you had a little bit of excitement for.
If you could have any sponsorship or endorsement what would it be?
Is there any you would avoid? Or know that you would decline?
Let me know in the comments below!
Now, Before you say,