Why you should diversify your content

Before even beginning, you may be familiar with the good ol saying “Don’t put all of your eggs in one basket”. This is a saying I personally have heard growing up for a very very long time. This basically is just saying that when it comes to things you should not be putting all hopes and dreams into one avenue in case something were to happen.

I think as far as content creation goes this is one of the major reasons and life lessons anyone should learn. Just as life goes, you have a job interview. Quit your current job. And wait to hear back on this ambitions offer only to find out that you never got the job and you are now jobless.

Content creation is never a guaranteed source of income. You can have months where you are eating truffles and steaks, and other months where you are rationing out ramen for the week so you don’t completely starve. Content creation as easy as some influencers make it look, is not an easy job to have nor is anything guaranteed. You maybe a one game streamer where you found your community and suddenly that game shuts down or you have completely lost interest and you find yourself with nothing to play.

This very much carries over for putting all of your content on one platform. Anyone see the major issues with Twitch for example? Twitch is a platform that regularly takes 50% of the earnings that a streamer has. Whether that be subscribers or the tax they charge on their bits for donations. Putting all of your eggs in one basket can be extremely harmful.  Even working in the world what type of company takes 50% of your earnings for themselves. Not to mention this does not factor into the taxes you also have to pay on top of this making your earnings even less.

The best thing you can do is diversify your content. What does this mean? This means stop putting your eggs in one basket! If you for example, stream on twitch, look into putting content else where also. Especially financially. Whether this means striving for YouTube partner, putting some content on a Fanhouse account. Creating a Patreon where you can reward people for different financial tiers. Regardless of which platform you want to bring more content to, an important factor to look at is what percent they take from you. Look at the type of content that you have and whether it is a match for the site. Another important factor worth looking at when choosing a site would be to look at how user friendly the website is. If you have to click 30 things in order to subscribe that may not be the most ideal website to introduce to your supporters.

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What I am doing in this is recently I have made the decision to drop streaming down to 2 days per week. While I do enjoy streaming I find myself slacking and cancelling streams. I want to be regular but while streaming is a very small portion of my income (Maybe 20$ per month, if that) putting time into it when I know I have other skill sets that could better be spent and bring in more income besides playing video games. Plus by dropping 2 days per week I can always stream more if I wanted to.

Another thing I am thinking about doing is taking from the fall of this year til the end of the year and building up some stock to be able to finally launch a crafting and homemade business. I think if I have some stock built up and planning some little giveaways it could be a great way for me to be able to grow my different crafting pages for more potential clients. I have been sewing more and little magnets which will be a start for me by using scraps of my plastic canvas. I have also thought about prints and paintings, as well as stickers and things also too. I am looking forward to this launch and while my newborn sleeps I can also sew while watching some TV and what not as well too which is good to know also. I am trying to think of things that do not require a large area and I am able to do while my oldest sleeps.

I have thought about Patreon however I am not entirely sure how I would do this to be able to make a profit. I will be working on the details as my business grows because it does take a while to be able to figure out costs and things also too. Sitting down and figuring out different things for the prices will come in time.

And finally, this blog! I feel like I am doing okay with the blog and finding who I am while writing and sharing myself with you all. My next step is to monetize things for this. Whether that be different links, pushing different aspects of it, but I do feel like there is a lot for me to learn. I need to focus more on optimizing this and making it better which also includes I think going back to blogs I first started with and re-vamping them in the process too. I also have thought about writing 3x per week in 2022 as well too which will be a bit tougher but I have faith that I can do this if I really put my mind to it and I plan things and blogs. Obviously as you can tell sometimes I do in fact struggle with this blog because life does happen! The growth I have seen in the past year has been great and I cannot wait to see how the end of the year finishes off also too.

Do you post content on more than one platform?

What makes you diverse in producing content too?

Let me know in the comments below, maybe you are doing something others are not sure about!

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