Tag Archives: Advertisements

Why Celebrity Bloggers Grind My Gears

Now, Before you say,
“BuT StAcEy ThEy ArE CeLeBrItIeS”
Yes. I understand. I follow quite a few of them on social medias and I have no problem with that, This is one of the only things that I find to be super annoying when I see a celebrity I follow do this.

It really grinds my gears when celebrities are posting promotional items and they are far beyond the price point for the average consumer.

There I said it. I absolutely hate it. For example:
I follow a hockey wife on Instagram. I enjoy a lot of her content from the little things she does with her kids and the time spent juggling between the USA and Canada. What really is annoying though is she will promote all of these things. Mind you, she never normally uses the “#Ad” but she will write in different promo codes for people to use. Which is great! But when looking at the price of things before they even have a discount, I quickly discovered that the discount code would MAYBE pay for taxes. She even had this natural baby and child care line. I thought, oh hey let me check this out, I am a mom now after all! So I went to check it out, It was even a Canadian company. Well, I nearly fell over. The products that they were promoting were a few hundred dollars and the very least was about 70$ per item. There was no way I could justify spending that type of money on skin care and what have you for my son. Considering we are currently a one income house hold with one of my goals for 2021 being to gain some sort of an income financially. Even if I achieve my goal of 250-500 dollars per month financially I don’t even think that I could justify buying those.

And before, People are sitting there and saying in the comments that these people can buy what they want and blah blah blah. I understand that these people have a family income of tens of thousands if not more per month. From endorsements, to salary, to sponsorships and whatever else they are doing to bring money in. I just am a firm believe that if you are in a position of influence like you are trying to market yourself to the average housewife then putting things only for the higher income houses is just not something I am personally interested in. It will make me un-follow someone quickly.

I think this also plays into marketing as well. If you want to make the public see yourself as a brand that is marketed towards the typical housewife who stays at home looking after kids and has business ventures coming and going from time to time, marketing yourself with products that the average woman cannot afford is tough. I say this as I think to myself often that if I was to have sponsorships or endorsements come my way, I would like to think if this blog were to blow up with thousands of people following myself that I would make sure I was able to appeal to the general person who is reading this. Not someone who is making a 6 figure income. I would make sure that even if I was making money that the person who is at house taking care of children relying on just one income would be able to afford a purchase with little saving if they wanted to do so.

Obviously get sponsors and get endorsements from who you want even if you are catering to readers who are in the higher income household. However I would have a lot more respect if these people also offered a cheaper alternative. I see this a lot with clothing and it is one thing I do enjoy about the blog of this particular celebrity wife. I think it is great that they show a type of clothing that they have gotten and the cheaper price tag, or if people show an interest they even post the original and a knock off piece that looks the same. This is a great thing to see when influencers are trying to appeal to everyone.

Another thing that grinds my gears is a lot of these celebrity bloggers want to appeal to the general population. not other celebrities. I understand that they want to look professional as a blogger. I know I do. However, when they put photos on their blogs, they have perfect makeup, clothes, children, hair has not one strand in a different place. It is obvious that there is professional photography and sometimes they even mention it as well about having a photo shoot that day. The reality is that there is no perfect day. I know I am starting to try to include photos about my blog and relating to the posts however I know for a fact if I ever start taking photos that are perfect looking rest assured that I have not gotten a photographer. Not to mention my boyfriend has a pretty decent camera so if for some reason my phone camera photos are not good enough then I will start to ask him to take these photos.

Before I finish this, Don’t get me wrong. Whatever pays the bills you do it. But if you are a celebrity and you are trying to have this fake face about marketing to the population that is a lower income or a “normal” household than do so! If you want to market to fellow celebrities, DO THAT TOO! It just is extremely disheartening when you are looking at a celebrity who is claiming to be down to earth and living a “normal” affordable lifestyle and when you click on the product you would like to purchase with their discount code of affiliate link only to find the product so over priced that you no longer can afford it. It really makes you feel bad when you cant do something you had a little bit of excitement for.

If you could have any sponsorship or endorsement what would it be?
Is there any you would avoid? Or know that you would decline?

Let me know in the comments below!

-StaySeeJ

Sponsorships

Sponsorships are great, they are part of a lot of streamers and creators lives. Whether they be a tech company, food or drink products and whatever else. Finding the right sponsorship for you and one that you enjoy or use regularly is insanely challenging at times. Not to mention you have to have some type of community for a company to even begin to be interested in sponsoring you! If you have a few friends and not a whole lot of people behind you than it can be tricky to even get looked at. However if you have a great presence over social medias it may be a bit easier since you will have a much larger reach!

Looking for a sponsorship can be a headache if you aren’t sure what you should be looking for. I think the biggest difficulty that someone can have is finding a) the right company for YOU and b) making sure you have enough reach in order to make this sponsorship successful! I myself have an alright reach on Twitter however it really is hit or miss. I don’t want to go for a sponsorship if I am unsure if I am able to really pull my own weight so to speak with a product. I want to make sure that I can be a good fit for the company and they are able to have new customers through me.

I think this almost goes without saying but I will say it anyways. If you are NOT using a product DO NOT GET A SPONSORSHIP. Nothing is more strange then seeing someone promote a product or company that they are obviously making money with and they are not even using the product. This pop, I love Coca-cola. I would even prefer it over Pepsi. However, for example, Pepsi offers me a sponsorship and for whatever reason I take it. Whether it is good money, free things, etc. But I continue to drink Coca-cola the rival of the company that I am sponsored with (Which most times is in a contract that you NOT do) and then I screw myself over and the company by not really enjoying the product. Not to mention, From a viewer standpoint it looks extremely strange if they see and know I am a Coke fan if all of sudden I am now pushing Pepsi at them. Not to mention if you have said some not so nice things about the opposite company it looks equally suspicious. Within streaming people joke about being a “Sell out”, You know playing games you normally wouldn’t for a buck or what not. This is like the ULTIMATE sell out when you are sponsored by a product that you have trash talked and not liked.

Making money or something out of is always something you want to ask yourself. Is it worth it? We all know if you remotely use twitter and are in the streaming world the particular “Grip” for controllers that seem to sponsor everyone and their dog. What are the people promoting the product REALLY getting out of this? Not a whole lot. I checked out their stats and it couldn’t be much lower. If you are going to get a sponsor and promote their product make sure it is worth your time and energy as well as your reach. For example: We all see Elgato out there with sending their people products. You can tell when they have the #Ad (More on that later) in their tweets or social posts. Whether it be a new larger stream deck or even a new light. Do they get paid by this? Maybe if they have an affiliate link that they are able to direct their viewers to when purchasing the products. But they do receive the free products. Which I am also sure there is a certain amount of posts every so often in a contract that they promote such product!

And finally #Ad. We all have seen this in promotion tweets and if you do happen to get a sponsor or something YOU MUST DO THIS. Besides all the ethical things happening you want to be as transparent ass possible with your community and audience that this is a paid/etc promotion and you are not simply doing this out of the goodness in your own heart. You probably have even seen a few people with paid sponsorships get in trouble with their communities by NOT putting the #Ad in their posts as well too. It is extremely important to be transparent with this to your viewers or it can again, Come off a bit scummy. Not to mention, If you are getting paid to promote something and you are making it look like you are just enjoying the product it can take away from your credibility as an influencer and could even effect your future with companies! Which is never a good thing to have happen.

So as you can see, Having a sponsorship is great! Just make sure you are actually getting something out of it and you aren’t doing it for the “sake of doing it”. Don’t promote something that you have no intention of using yourself. And if at all possible, Before you get a sponsorship especially for food and drink, TRY IT OUT! If the company is not willing to send you samples of this for you to test out before you sign up, chances are they are not confident in their product and you may want to think again before taking this opportunity. It would look pretty silly if GFuel gave sponsorships to people without being willing to send samples along the way right? Look at the people who post the new flavors to try out with their #Ad! This is not only a way for them to get a bit of a perk but a great way to make the general public aware of their latest product! As for me, I will be waiting for a Tim Horton’s or a Candy sponsorship to arrive!

-StaySeeJ08