“Grind out hours”
“Can’t wait to grind out the stream”
“Let’s Grind it out”
These are all things that you see across twitter all of the time or any part of streaming. There is some part of streaming, whether you have been streaming for years or you are just streaming new that somewhere and some how people will refer to streaming as being a “Grind”.
To be completely transparent, I also was one of those people who would refer to streaming as being a “grind”. I thought I had to put everything I had into streaming and any waking moment when I was not working or doing something I had to be live no matter the time of day. I would stream sometimes multiple times a day. I would stream before I had to work. I would stream after I got home from work. I would stream for hours and hours and hours on end to the point I just was live all of the time. Or in the very least it was nearly a second full time job in many aspects. That was not including trying to grow on Twitter at the same time. I was in the mindset that if I was not live, I was not able to grow. I had to be live and I had to be active in order to see any followers and things.
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Let me start by saying this, Nothing in life should be a grind. Whether your job, streaming, life, or whatever goals or dreams you have, Nothing should be a grind. Implying that something is a grind is basically saying that if you dont spend your every waking moment doing that you are wasting your time. Regardless about whether or not you are into any of these things nothing should be a grind. This is not good for a person mentally to be putting every single bit of effort into trying to be successful. Streaming is no exception. You know what they say “Work smarter not harder”. Being live or producing content does not mean spending every waking moment putting it out.
For example. I started blogging in 2020 before my son was born. I primarily started to write about streaming. I know, small niche however I also had like nothing in terms of knowledge. I had no idea about tags and I certainly did not know about Search Engine Optimization (SEO). What I am going to be doing here in the new year for 2021 is almost revamping these blogs, adding proper tags and trying to re-use content that I dont think is bad, but it just is not at a point of helping me to reach potential people. Sure it is recycling content, but it doesn’t have to be about making something new every single day.
Starting in 2022 I am also trying to change up my streams for another example. Currently I have been playing a lot of Dead by Daylight or even Stardew Valley. I dont think I am going to go very far in many games because I just do not have the time to be live all of the time. I barely have time to even sit back and game when you think about it either. I am looking at probably cutting back on how many days I stream per week to just Monday’s and Fridays and hopefully will be switching to some art streams and crafting and creating. Which is completely different than what I was used to streaming however I would like to grow a real business and I think this could be a great way to hopefully get the ball rolling while killing two birds with one stone so to speak.
Creating content should not be a grind. If you find that it is a grind you need to ask yourself if it is even worth it. Are you spending hours and hours per day streaming or doing whatever else to be live for no viewers or no views? Are you managing your time to stand out and try to in the very least grow other socials? There is so much more in the way of creating content that you need to be pulling people in from many avenues and not just clicking the publish, or going live button. If you are spending hours and hours streaming it would probably a lot more helpful to even cut your hours in half and try to grow socials or network and figure out plans. The hardest part is they since Covid has hit everyone seems to think that content creation is the next big thing and super easy to do. It’s not.
I always said, When you look at the type of content creation success rates look at Hollywood. How many people do you think go there in hopes to be the next big movie star only to find themselves being rejected by agents all over town and going back empty handed. This is the same with any type of creation. You need to manage your time and set yourself apart from the hundreds of thousands of people who are trying to do the exact same things that you are trying to do. If you are not doing anything to make yourself stand out and hoping that success falls in your lap, chances are, and I hate to say it, you will not be going anywhere.
I think as a collective community we needs to stop calling content creation a grind. We need to start looking at dedication and looking outside of the box. Taking care of our mental health is also important and whether you are grinding out exams for college or you are grinding out your job and overtime to get that promotion, nothing is work a grind. You need to also take care of yourself and you also need to take time away from the dedication. Im not saying ditch it, but separating time and even planning so that way you are finding yourself not feeling the burnout. After all, once you hit the burnout phase, you are already too far into the “grind” that it is no where near the healthy aspect of creating.
Are you guilty of calling it a “grind”?
Do you still call it a Grind?
Let me know what you think and view about content creation, I am sure others are also struggling in a way just as I used to also!
Stacey J. Girard 